Why did the Trenýrkárna.cz e-shop migrate to vshosting~?

The Trenýrkárna.cz e-shop was created 11 years ago and has slowly worked its way to its current position as the largest retail seller of men’s underwear on the Czech market. In 2012, they also opened their first brick-and-mortar store in Prague. Since the beginning of 2019, they’ve had 3 stores in the city.

They focus on the sale of men’s but also women’s underwear and put great emphasis on customer satisfaction – case in point being their super fast delivery times.

Every year, they sell approximately 300 000 pieces of underwear to retail customers and about 50 000 pieces to wholesale customers.

The internal core team comprises of ca 15 employees to which they add more people before the Christmas season. Around the holidays, there can be even over 50 of them.

Since Trenýrkárna’s founding, we’ve tried various hosting solutions but have gradually outgrown all of them. We started with standard web hosting, progressed to a VPS, and subsequently bought our own server and had an external contractor take care of it.

That own server solution has proven itself problematic. An e-shop needs to run 24 hours a day, 7 days a week. This means that if you only have one person taking care of the server, he pretty much couldn’t even go to sleep if we are to make sure everything is under control at all times. It has happened to us several times that something went wrong and we had to go figure it out in the middle of the night because our server guy was on vacation or otherwise unavailable.

The logical step would then be to get at least two employees for this purpose so that they can substitute for one another. However, hiring those people is not only time-consuming but very taxing on company finances. With a larger number of servers, we’d probably need even more than two and that wouldn’t be financially viable anymore.

We received recommendations from our friends in the e-commerce business who were already using vshosting~ for their projects: Pilulka.cz for example.

These personal references were very important factors in our decision-making process. Without a high-quality infrastructure, no e-shop can work properly. A functional, fast e-shop is what makes us money.

vshosting~ designed a fully customized solution for us. No “cookie-cutter” solution but one for the actual needs of our e-shop, tweaked to perfection. At the same time, we don’t have to take care of anything now. In addition, we know that as we grow, vshosting~ will always adjust the tech for us. There’s no boundary with them at which we’d have to start looking for a different provider.

Everything works without our input. As e-shoppers, we don’t care too much about what things run on. In effect, we don’t know the details and don’t want to know them – that’s why we have vshosting~ to take care of everything. We focus on our business and make sure our products sell well.

It is also important to us that whatever we agree on with vshosting~ proceeds as discussed. Anytime we have a question, we can always rely on their technical support to get back to us ASAP, even at 2 am on a weekend.

Trenýrkárn uses the Manged Server from vshosting~, complete with Managed Tools (to manage the server remotely using a graphic interface) as well as Server Housing for their testing website. For maximum security, they also utilize the DDoS Protect cyber-attack protection that vshosting~ developed on their own.

The Managed Server is a production server for them – the Trenýrkárna.cz e-shop runs on it and everything that relates to that. At the same time, they have our own server plugged in at vshosting~, which they use for testing new features before they deploy them to production.

At Trenýrkárna.cz, they were very surprised by the acceleration of e-shop rendering caused solely by transferring to new hardware from vshosting~. They made no other software adjustments aimed at accelerating the loading of the e-shop and it grows each month nonetheless, as is apparent from Google data. They started cooperating with vshosting~ in the March of 2019. From March to June they saw an improvement of 10% solely by changing the hosting provider.